Roles and tasks of the social media director
The role of the social media director is to manage the company's social media presence and participation strategy. The main responsibilities and tasks of a social media manager include :
- Planning and developing social media strategies: the social media director develops action plans to promote products and services, attract more audiences and increase social media participation.
- Performance analysis: the Social Media Manager monitors and analyses the success of social media campaigns and marketing efforts.
- Content creation and management: the social media manager is responsible for creating and managing content for social media, including video content, images and text.
- Community management: the social media manager manages and supervises the social media community, responds to comments and complaints, and develops relationships with influencers.
- Research and competitive intelligence: the social media manager analyses competitors' strategies and social media trends to identify new marketing and content opportunities.
- Employee training and development: the social media manager develops and organises training for employees so that they can effectively manage their own social media accounts.
- Budget development and management: the social media manager is responsible for managing the budgets and costs associated with social media campaigns and marketing.
In short, the social media manager plays a key role in promoting and managing social media strategies. He/she is responsible for ensuring that the company's objectives are achieved through development.
Salary and career development of social media directors
Social media directors earn an annual salary that varies according to their experience. Here is a breakdown of the gross annual salary in France for a social media director by year of experience:
- 0 to 2 years: from €40,000 to €55,000
- 2 to 5 years: from €50,000 to €65,000
- 5 to 10 years: from €60,000 to €75,000
- 10 to 15 years: from €70,000 to €95,000
- Over 15 years: from €90,000 to €120,000
Social media managers can move into a variety of professions. Here are 5 possible career paths for a social media director:
- Digital marketing manager
- Social media analyst
- Product manager
- Digital consultant
- Editor-in-chief
