Roles and missions of the community manager
The role and missions of a community manager are very varied and complex. Indeed, this professional is responsible for managing and developing communities on social media, forums or discussion groups. The main responsibilities and missions of a community manager are:
- Animate the content of social media and discussion forums of its community: creation of posts, launch of polls, relay of announcements and notifications, answering comments and questions from users, etc.
- Develop communication and marketing strategies to promote the image and visibility of the community to identified targets.
- Manage public relations with journalists and bloggers.
- Establish links with companies and partners likely to participate in partnership projects.
- Interact with users, respond to their questions and requests.
- Ensure compliance with the general conditions of use of social media.
- Participate in events and webinars.
- Analyze the traffic and results of activities carried out via social media and define areas for improvement.
- Follow and analyze news and the sector of activity related to the community.
- Develop various content and communication media for the community (images, videos, infographics, etc.).
A community manager is the guarantor of the presence and activity of his community on social media, and he must ensure a good strategy and optimal management of the networks. Whether it's content, PR or analytics, a community manager needs to be both creative and responsive.
Community manager salary and career development
The salary of a community manager can vary widely depending on years of experience and industry. Here is an overview of the average annual gross salaries for the different years of experience in France:
- 0 to 2 years: between €27,000 and €30,000
- 2 to 5 years: between €30,000 and €36,000
- 5 to 10 years: between €36,000 and €46,000
- 10 to 15 years: between €46,000 and €55,000
- Over 15 years: €55,000 and over
In terms of career development prospects, there are many possibilities for a community manager. Here are 5 possible jobs:
- Communication director
- digital project manager
- Digital strategy consultant
- Public Relations Director
- digital product manager
