Roles and missions of the social media manager
Social media managers are responsible for facilitating a company's social media presence. Their role is therefore essential for the image and exposure of the company. They must ensure that the messages and their content are positive, consistent and in line with the brand and the strategic needs. Here is a list of the main duties and responsibilities of a social media manager:
- Develop a consistent presence on the various social media;
- Promote the company's content on the various social networks;
- Interact with customers and subscribers;
- Write and publish interesting content for subscribers;
- Develop social media marketing strategies;
- Identify trends and opportunities on social networks;
- Evaluate and measure the effectiveness of social media marketing strategies;
- Respond to subscriber messages and comments;
- Collect information on customers and markets;
- Share information about the company and its products with customers and subscribers;
- Develop strategies to increase the number of followers and fans;
- Analyze information collected on social networks in order to improve marketing;
- Identify and respond to customer complaints via social media;
- Manage advertising campaigns on social networks.
Ultimately, the main role of a social media manager is to create and manage a positive presence on the various social media outlets and ensure that the content is consistent and engaging. Social media managers are essential players in the success of a brand and its presentation on the various social networks.
Salary and career development of the social media manager
The salary of a social media manager varies greatly depending on experience and position held. In France, the annual gross salary for a social media manager varies according to the years of experience:
- 0 to 2 years: Between 40,000 and 50,000 euros.
- 2 to 5 years: Between 50,000 and 60,000 euros.
- 5 to 10 years: Between 60,000 and 70,000 euros.
- 10 to 15 years: Between 70,000 and 80,000 euros.
- More than 15 years: Between 80,000 and 90,000 euros.
A social media manager can aspire to higher positions and career advancements. Here are some possible professions in perspective of evolution:
- Digital marketing project manager.
- Responsible for digital communication strategies.
- Digital communications strategist.
- Digital product manager.
- Director of Social Media.
