Job sheet

Development marketing officer / development marketing officer: profession, missions and salary

Roles and missions of the Development Marketing Officer / Development Marketing Officer

A Marketing Development Officer (CMD) is a person who works within an organization to develop and promote services or products. They share knowledge and innovative ideas to improve brand positioning and business performance. The main responsibilities of a CMD are:

  • Develop and implement marketing and communication strategies.
  • Identify and analyze target market segments through market research and competitive research.
  • Use digital marketing tools to promote company positioning and products.
  • Conduct advertising and promotional campaigns to reach consumers.
  • Develop marketing action plans, budgets and schedules.
  • Design and produce content and advertising materials.
  • Find ways to improve the effectiveness of corporate marketing and communications.
  • Develop and define partnerships and collaborations with third parties.
  • Participate in meetings to discuss marketing strategies and plans.
  • Evaluate and analyze data and performance of marketing campaigns and activities.
  • Coordinate and participate in marketing events, such as trade shows, conferences and fairs.

A CMD must also be able to manage their time and projects effectively, as well as work closely with other team members. They must be prepared to show a certain degree of flexibility and adaptability in their tasks, depending on the needs and objectives of the company.

Salary and career development of the Development Marketing Officer / Development Marketing Officer

The salary of a development marketing executive depends on several factors, including experience and location. Here are the evolutions of annual gross salary in France by years of experience for a development marketing manager / a development marketing manager:

  • 0 to 2 years: between €2,000 and €27,000/year
  • 2 to 5 years: between €27,000 and €37,000/year
  • 5 to 10 years: between 37,000 and 47,000 €/year
  • 10 to 15 years: between 47,000 and 63,000 €/year
  • More than 15 years: more than €63,000/year

The development marketing manager can also progress to other professions:

  • Marketing project manager
  • Communication director
  • Brand strategy consultant
  • Product manager
  • Sales manager.

Advantages and disadvantages of the profession of Marketing Development Officer

Advantages

Opportunity to work on innovative and challenging projects.

Ability to use technological tools to create and manage campaigns.

Opportunity to work in a team with professionals from various fields.

Opportunity to travel for promotion and development missions.

Opportunity to be aware of the latest market trends.

Disadvantages

Responsibility to manage a budget and an often considerable commercial activity.

Strong pressure to achieve business goals.

Strong competition for contracts and opportunities.

Strong demand for social media presence to build brand awareness.

Strong demand in terms of developing and managing customer and supplier relationships.

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