Roles and tasks of the spokesperson
Spokespeople play an important role in the running of organisations, although their work can be underestimated. Spokespeople are responsible for communicating their organisation's messages clearly and consistently to a target audience. Their main responsibilities and tasks include
- Preparing and delivering public messages across a range of information platforms, including social media, public relations and marketing campaigns.
- Holding press conferences and helping to persuade journalists and influencers to write articles and share messages about their organisation and its products and services.
- Listening to the criticisms and concerns of customers and stakeholders and finding ways to address them effectively.
- Escalating complex issues, complaints and concerns to the relevant departments within the organisation.
- Managing media and stakeholder issues in the event of a crisis.
- Prepare the organisation's staff to respond to media enquiries and manage social media.
- Track media and monitor the performance of advertising campaigns.
- Create and maintain positive relationships with the media, influencers and customers.
Spokesperson is a demanding and multi-dimensional role that requires in-depth knowledge of the media, social media and public relations, as well as the ability to manage difficult situations and communicate with a variety of stakeholders.
Salary and career development
A spokesperson's salary depends on years of experience. In France, gross annual salaries are as follows:
- 0 to 2 years: around €48,000
- 2 to 5 years: approximately €53,000
- 5 to 10 years: approximately €59,000
- 10 to 15 years: around €66,000
- Over 15 years: approximately €78,000
A spokesperson can move into a number of different professions. The 5 most common careers are :
- Public relations specialist
- Communications officer
- Press officer
- Communications manager
- Community manager
