Job sheet

community manager: job, tasks and salary

Roles and tasks of the community manager

Community managers have a variety of roles and responsibilities. Managing virtual communities and creating and running social networks are an important part of their job. They must disseminate company information and promote products and services. They must also monitor and moderate content and respond to user comments. They have to create and manage advertising campaigns, analyse data and generate reports. In addition, they are responsible for monitoring the competition and improving the company's visibility. Here is a list of the main roles and tasks of a community manager:

  • Managing virtual communities and social networks;
  • Disseminating information and promoting products and services;
  • Monitor and moderate content;
  • Responding to user comments;
  • Create and manage advertising campaigns;
  • Analysing data and generating reports;
  • Carry out competitive intelligence;
  • Improving the company's visibility.

A community manager must also be creative and have a strategic approach. They need to listen to users and customers and be able to find innovative and effective solutions to problems. They need to be on the lookout for new trends and developments in their field in order to adapt to change. Finally, they must be able to work independently and efficiently and meet deadlines.

Salary and career development of a community manager

The salary of a Community Manager varies greatly depending on experience and the type of company. Young graduates can start at around €25,000 gross per annum in France, while experienced professionals can earn in excess of €50,000 gross per annum. Here's an overview of the average annual gross salaries to expect for a Community Manager depending on their level of experience:

  • 0 to 2 years: €25,000 to €28,000
  • 2 to 5 years: €30,000 to €34,000
  • 5 to 10 years: €35,000 to €40,000
  • 10 to 15 years: €40,000 to €45,000
  • Over 15 years: €50,000 to €55,000

The Community Manager may have several career development prospects, including: digital project manager, digital marketing manager, digital product manager, social media director or content designer.

Advantages and disadvantages of working as a community manager

Advantages

The ability to work online and remotely: this allows community managers to do their work when and where it suits them, enabling them to better manage their schedules and personal lives.

Relational: community managers have the opportunity to forge links with their clients and develop long-term relationships.

Creative: they can use their creativity to design and promote campaigns and products on social networks.

Flexibility: community managers can choose their clients and projects, enabling them to be more flexible and adapt to specific requests.

Learning: community managers can constantly learn new things and develop their social media management skills.

Disadvantages

Pressure: community managers have to manage customer and user expectations, which means constant pressure to make the right choices and decisions.

Responsibility: the work of community managers can have major consequences for their customers and their companies, which means the responsibility is very high.

Unpredictability: trends and user preferences can change rapidly, which can make the work of community managers very difficult.

Demands: community managers need to be up to date with the latest trends and best practices in social media management.

Social responsibility: community managers are responsible for the security and protection of user information and data.

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