Roles and tasks of the community manager
Community managers have a variety of roles and responsibilities. Managing virtual communities and creating and running social networks are an important part of their job. They must disseminate company information and promote products and services. They must also monitor and moderate content and respond to user comments. They have to create and manage advertising campaigns, analyse data and generate reports. In addition, they are responsible for monitoring the competition and improving the company's visibility. Here is a list of the main roles and tasks of a community manager:
- Managing virtual communities and social networks;
- Disseminating information and promoting products and services;
- Monitor and moderate content;
- Responding to user comments;
- Create and manage advertising campaigns;
- Analysing data and generating reports;
- Carry out competitive intelligence;
- Improving the company's visibility.
A community manager must also be creative and have a strategic approach. They need to listen to users and customers and be able to find innovative and effective solutions to problems. They need to be on the lookout for new trends and developments in their field in order to adapt to change. Finally, they must be able to work independently and efficiently and meet deadlines.
Salary and career development of a community manager
The salary of a Community Manager varies greatly depending on experience and the type of company. Young graduates can start at around €25,000 gross per annum in France, while experienced professionals can earn in excess of €50,000 gross per annum. Here's an overview of the average annual gross salaries to expect for a Community Manager depending on their level of experience:
- 0 to 2 years: €25,000 to €28,000
- 2 to 5 years: €30,000 to €34,000
- 5 to 10 years: €35,000 to €40,000
- 10 to 15 years: €40,000 to €45,000
- Over 15 years: €50,000 to €55,000
The Community Manager may have several career development prospects, including: digital project manager, digital marketing manager, digital product manager, social media director or content designer.
