Roles and missions of the Strategic Marketing Project Manager / Strategic Marketing Project Manager
The Strategic Marketing Project Manager is a person responsible for developing and implementing marketing and communication strategies, plans and objectives. This is a position of responsibility and leadership that requires a solid understanding of the sectors and markets concerned as well as of the consumers. The main missions and roles of a Strategic Marketing Project Manager are as follows:
- Understand and analyze market trends and dynamics, identify opportunities and threats, and define segments and targets;
- Design and plan strategic marketing campaigns to promote the brand, develop sales and increase brand awareness;
- Develop and implement effective digital marketing strategies, taking into account the objectives and expected results;
- Evaluate and measure the performance of marketing campaigns;
- Develop budgeting and resource plans for campaigns and marketing staff;
- Develop and provide reports on marketing performance to management and senior management;
- Develop and maintain relationships with strategic partners and suppliers;
- Recruit and train marketing staff and train staff on analytics data and trends;
- Evaluate new technologies and products to determine their usefulness and relevance to the brand.
In addition, the Strategic Marketing Project Manager is responsible for developing detailed plans for campaigns and projects and ensuring that objectives are met. He must also ensure that marketing activities are aligned with the company's long-term goals.
Salary and career development of the Strategic Marketing Project Manager / Strategic Marketing Project Manager
The salary of a Strategic Marketing Project Manager / Cheffe de Projet Marketing Stratégique in France is highly dependent on years of experience and the size of the company. Salaries can vary from 40,000 to 90,000 euros per year, depending on the position held. Remuneration may include profit-sharing and bonuses. Here is a smart list of annual gross salary developments in France by years of experience for a Strategic Marketing Project Manager / Strategic Marketing Project Manager:
- 0 to 2 years: 40,000 to 50,000 euros
- 2 to 5 years: 50,000 to 65,000 euros
- 5 to 10 years: 65,000 to 75,000 euros
- 10 to 15 years: 75,000 to 90,000 euros
- More than 15 years: 90,000 euros and more
In addition to the financial benefits, Strategic Marketing Project Managers can benefit from a position rich in career development prospects. Here is a list of 5 possible professions:
- digital project manager
- Business Development Manager
- Marketing Director
- Communication Strategy Manager
- Creative Director.
