Job sheet

Operational marketing manager: job description, tasks and salary

Roles and tasks of the Operational Marketing Officer

The operational marketing manager occupies a key position within a company. They are involved at both strategic and operational levels. Their main tasks are as follows:

  • Designing and implementing marketing strategies to improve the company's visibility and brand awareness among consumers.
  • Managing and coordinating advertising and promotional initiatives to achieve set objectives.
  • Organising and managing promotional events and communication campaigns.
  • Ensuring that the company's advertising and promotional messages are consistent.
  • Participating in drawing up and implementing budget plans for marketing and advertising strategies.
  • Analysing and interpreting statistical data and market trends.
  • Developing and updating marketing tools and technologies, such as databases and advertising campaign management software.
  • Developing and monitoring performance indicators to assess the effectiveness of marketing campaigns and strategies.
  • Implementing customer loyalty and attraction plans.
  • Supervising marketing-related departments such as customer service, production and sales.
  • Working closely with the finance, sales and legal departments.

The Operational Marketing Manager must be able to make quick and effective decisions and work independently with little supervision. A good knowledge of marketing techniques and tools and of the competitive environment is essential.

Salary and career development of an operational marketing manager

An operational marketing manager's salary depends mainly on his or her level of experience and skills. On average, an operational marketer in France earns a gross annual salary of between €28,000 and €60,000. Here's how an operational marketing manager's gross annual salary changes according to their level of experience:

  • 0 to 2 years: €28,000 to €38,000
  • 2 to 5 years: €38,000 to €48,000
  • 5 to 10 years: 48,000 to 58,000 euros
  • 10 to 15 years: €58,000 to €65,000
  • Over 15 years: 65,000 to 60,000 euros

Operational marketing managers can also choose to move into other professions. Here are 5 careers in which an operational marketing manager could progress:

  • Marketing Director
  • Communications Director
  • Product manager
  • Digital project manager
  • Brand strategy manager

Advantages and disadvantages of the job of Operational Marketing Manager

Advantages

A wide variety of projects and responsibilities.

Opportunities for career development.

Stimulating challenges and opportunities for creativity.

Good remuneration and benefits.

An excellent understanding of the market and the competition.

Disadvantages

Sometimes intense working hours and pressure.

Strict requirements and targets to meet.

The need to keep abreast of trends and technologies.

Strong competition for available positions.

Essential communication and negotiation skills.

The latest job offers from operational marketing manager recruiter