Job sheet

Operational marketing manager: job, tasks and salary

Roles and tasks of the Operational Marketing Manager

The Operational Marketing Manager plays a central role in the management of marketing and promotional activities. They are responsible for identifying and implementing marketing and promotional strategies and plans. They are responsible for communicating the brand, developing relationships with customers and stakeholders and developing programmes to stimulate demand. They are also responsible for ensuring that budgets and schedules are respected. The main responsibilities and tasks of an Operational Marketing Manager are :

  • Define marketing and promotional objectives and strategies and draw up action plans to achieve these objectives.
  • Ensuring that plans, programmes and budgets are consistent and of high quality, so as to guarantee optimum presentation of products to consumers.
  • Analysing and integrating market data and trends to develop marketing and promotional plans.
  • Monitor the effectiveness of marketing and promotional strategies and plans and make any necessary changes.
  • Develop strong and lasting relationships with customers and external stakeholders.
  • Develop and manage advertising campaigns, promotional initiatives and loyalty programmes.
  • Lead meetings with external partners to discuss promotional strategies and plans.
  • Make presentations to customers and external partners to explain promotional strategies and plans.
  • Working closely with internal and external teams to coordinate marketing objectives and activities.
  • Manage external suppliers for advertising and marketing campaigns.

Salary and career development of an Operational Marketing Manager

The salary of an Operational Marketing Manager varies according to the position held and the geographical region. On average, an Operational Marketing Manager earns around €60,000 gross per year in France. Depending on the level of experience, the salary may fluctuate:

  • 0 to 2 years: around €40,000 gross per year
  • 2 to 5 years: around €45,000 gross per year
  • 5 to 10 years: around €55,000 gross per year
  • 10 to 15 years: around 65,000 euros gross per year
  • Over 15 years: around 70,000 euros gross per year

An Operational Marketing Manager may aim for management positions offering higher salaries in the long term. Depending on their skills and experience, they may progress to positions such as :

  • Marketing Director
  • Sales Director
  • Product manager
  • Communications manager
  • Innovation Director

Advantages and disadvantages of the job of Operational Marketing Manager

Advantages

Create innovative and creative marketing campaigns that can generate significant revenue.

Opportunity to work as part of a team and develop relationships with other operational marketers to improve performance.

Offers a variety of skills and abilities that can be transferred to other roles within the organisation.

Opportunity to travel to give presentations and attend marketing seminars.

Opportunity to have a positive influence on the success and growth of a business.

Disadvantages

May require overtime to meet objectives and targets.

Takes on a great deal of responsibility and can lead to undue pressure and strain.

Requires knowledge of current technology and trends to keep up to date with business needs.

May have to spend a lot of money on marketing campaigns, with no guarantee of return on investment.

May be faced with a competitive environment and constant pressure to meet and exceed targets.

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