Job sheet

marketing consultant: job, assignments and salary

Roles and missions of the marketing consultant

Marketing consultants are indispensable professionals for companies that want to make a success of their marketing campaigns. Marketing consultants play an essential role in designing and implementing an effective marketing strategy. Their main tasks are to

  • Help companies determine their target audiences and marketing objectives. They assess consumer characteristics and behaviours and develop strategies to achieve these objectives.
  • Develop marketing plans to promote companies' products and services. Marketing consultants create marketing plans that may include advertising products, advertising campaigns, social media strategies and online marketing initiatives.
  • Evaluate the performance of marketing strategies and suggest changes to improve results. Marketing consultants monitor the performance of marketing channels and make changes to strategies that are proving ineffective.
  • Developing and maintaining relationships with customers and business partners. Marketing Consultants communicate and build relationships with customers and business partners to develop opportunities and partnerships.
  • Analysing market trends and data. Marketing Consultants use analytical tools and data to monitor market trends and competitor performance. They use this information to help companies refine their marketing strategies.

Marketing consultants play a vital role in the development and execution of marketing strategies. They are a valuable asset to companies seeking to achieve their marketing objectives and growth targets.

Salary and career development of a marketing consultant

The salary of a marketing consultant varies widely, depending on the level of experience and the assignments undertaken. However, here is an average estimate of gross annual salary per year of experience in France:

  • 0 to 2 years: between €30,000 and €40,000
  • 2 to 5 years: between €40,000 and €60,000
  • 5 to 10 years: between €60,000 and €80,000
  • 10 to 15 years: between €80,000 and €100,000
  • More than 15 years: more than €100,000

The career opportunities for a marketing consultant are many and varied. Here are five careers to which a consultant can aspire:

  • Marketing and communications director
  • Sales Director
  • Digital strategy consultant
  • Marketing project manager
  • Product manager

Advantages and disadvantages of working as a marketing consultant

Advantages

Flexibility: Marketing consultants can work from home or in a variety of locations, giving them greater freedom to choose their working hours and clients.

Professional development: Marketing consultants can continue to acquire new skills, undertake training and develop existing skills.

Variety: Marketing consultants can work with a variety of clients and gain a variety of experience.

Remuneration: Marketing consultants are well paid and may even receive an annual bonus for good results.

Opportunities: Marketing consultants have the opportunity to work with companies in different industries and gain a better understanding of market needs.

Disadvantages

Financial uncertainty: Marketing consultants do not have a regular salary and must therefore be prepared to work without a stable income.

Conflicts: Conflicts between consultant and client can occur, which can have a negative impact on the relationship.

Stress: Marketing consultants often have to work under pressure and meet strict deadlines.

Isolation: Marketing consultants often work alone and can therefore feel isolated.

Responsibility: Marketing consultants are fully responsible for all the tasks they undertake, so they need to be well prepared and competent.

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