Roles and tasks of the Operational Marketing Officer
The operational marketing manager occupies a key position within a company. They are involved at both strategic and operational levels. Their main tasks are as follows:
- Designing and implementing marketing strategies to improve the company's visibility and brand awareness among consumers.
- Managing and coordinating advertising and promotional initiatives to achieve set objectives.
- Organising and managing promotional events and communication campaigns.
- Ensuring that the company's advertising and promotional messages are consistent.
- Participating in drawing up and implementing budget plans for marketing and advertising strategies.
- Analysing and interpreting statistical data and market trends.
- Developing and updating marketing tools and technologies, such as databases and advertising campaign management software.
- Developing and monitoring performance indicators to assess the effectiveness of marketing campaigns and strategies.
- Implementing customer loyalty and attraction plans.
- Supervising marketing-related departments such as customer service, production and sales.
- Working closely with the finance, sales and legal departments.
The Operational Marketing Manager must be able to make quick and effective decisions and work independently with little supervision. A good knowledge of marketing techniques and tools and of the competitive environment is essential.
Salary and career development of an operational marketing manager
An operational marketing manager's salary depends mainly on his or her level of experience and skills. On average, an operational marketer in France earns a gross annual salary of between €28,000 and €60,000. Here's how an operational marketing manager's gross annual salary changes according to their level of experience:
- 0 to 2 years: €28,000 to €38,000
- 2 to 5 years: €38,000 to €48,000
- 5 to 10 years: 48,000 to 58,000 euros
- 10 to 15 years: €58,000 to €65,000
- Over 15 years: 65,000 to 60,000 euros
Operational marketing managers can also choose to move into other professions. Here are 5 careers in which an operational marketing manager could progress:
- Marketing Director
- Communications Director
- Product manager
- Digital project manager
- Brand strategy manager
