Roles and missions of the Paid Marketing Manager
The Paid Marketing Manager is a high-level professional who brings measurable results to the company as part of its communication strategy. The main roles and missions of a Paid Marketing Manager are:
- Develop and implement a global communication strategy, taking into account business objectives and allocated budgets.
- Establish and maintain relationships with suppliers and advertising platforms, to ensure the smooth running of campaigns.
- develop communication plans to promote the company's brand, products and services, using paid advertising.
- Optimize advertising strategies based on campaign performance and business objectives.
- Analyze data collected by performance measurement tools and act accordingly.
- Determine the targets of advertising campaigns and their impact on the market, in collaboration with the marketing department.
- Update information about advertising campaigns, based on the results obtained.
- Develop regular reports for marketing team members and management.
- Collaborate with internal and external teams to ensure consistency of messages and advertising campaigns.
- Manage the advertising budget and respect deadlines.
Salary and career development of the Paid Marketing Manager
The salary of a Paid Marketing Manager can vary depending on their experience and the size of the company in which they work. In France, the gross annual full-time salaries are as follows:
- 0 to 2 years: between 30,000 and 45,000 euros;
- 2 to 5 years: between 45,000 and 55,000 euros;
- 5 to 10 years: between 55,000 and 70,000 euros;
- 10 to 15 years: between 70,000 and 90,000 euros;
- More than 15 years: between 90,000 and 110,000 euros.
This salary can also vary according to responsibilities and qualifications. A well-qualified and experienced Paid Marketing Manager can benefit from a higher salary. In addition to a competitive salary, a Paid Marketing Manager can enjoy a full range of benefits, including performance bonuses, paid time off and benefits. In addition to a good salary, the Paid Marketing Manager can progress to other professions such as:
- Marketing Director;
- Product manager;
- Director of Publicity;
- Campaign Manager;
- Marketing project manager.
