Roles and tasks of the SEO Manager
The SEO Manager is a key member of a marketing team and of the company as a whole. This position requires in-depth expertise and a good understanding of SEO mechanisms, search trends and the impact that content has on site rankings. Here are some of the main responsibilities and tasks of an SEO manager:
- Writing and developing quality content for the website to help improve SEO.
- Analyse keywords and ensure content is optimised for those keywords.
- Monitor and analyse search data to understand how users search and interact with the site.
- Developing and implementing SEO techniques to improve search engine rankings.
- Advising and participating in the design and layout of new pages and modifications to ensure that content can be easily indexed by search engines.
- Participate in design and development projects to improve user experience and search engine rankings.
- Understanding and applying search engine algorithms and updates to improve site rankings and ensure content is optimised.
- Monitor and analyse search engine performance and make changes to improve rankings and visibility.
- Working closely with the marketing, development and design teams to ensure all strategies are aligned and objectives are met.
- Conduct competitive research and ensure websites remain competitive.
Salary and career development of an SEO Manager
The salary of an SEO Manager is generally based on the professional's experience and skills. In France, the gross annual salary of an SEO Manager varies according to the number of years' experience:
- 0 to 2 years: between €28,000 and €35,000;
- 2 to 5 years: between €35,000 and €45,000;
- 5 to 10 years: between €40,000 and €55,000;
- 10 to 15 years: between €50,000 and €70,000;
- More than 15 years: between 65,000 and 85,000 euros.
An SEO Manager has many career development opportunities, including :
- SEO Project Manager;
- SEO Consultant
- Digital Strategy Director;
- Web Data Analyst;
- Competitive Intelligence Officer.
In short, an SEO Manager can count on an attractive salary and interesting career development prospects.
