Roles and missions of the Marketing Development Manager
The Marketing Development Manager is an important position in a company, because it is the main responsible for marketing strategies and their application. He is responsible for developing and implementing marketing plans to promote the company's products and services and make it known to its target. Its main tasks are:
- Develop marketing programs that align with business strategy and company objectives.
- Define and implement marketing efforts to promote company products and services.
- Develop and execute effective advertising and promotion campaigns.
- Analyze market data and trends and adapt marketing strategies accordingly.
- Manage marketing budget and costs.
- Establish and maintain relationships with customers and business partners.
- Use analytical tools to assess the performance of marketing campaigns.
- Look for new market opportunities.
- Work closely with the sales team to ensure the implementation of marketing plans.
- Manage promotional activities and creative initiatives to stimulate demand.
- Communicate with media representatives such as journalists and influencers.
- Track marketing activities and progress and business results.
The Marketing Development Manager must also work closely with company personnel, including marketing managers and sales teams, to ensure the smooth running of activities and the implementation of marketing plans.
Salary and career development of the Marketing Development Manager
The salary of a Development Marketing Manager varies according to the professional experience acquired. In France, it is possible to evaluate an evolution of the annual gross salary according to the years of experience in the profession. Here is a list of possible upgrades:
- 0 to 2 years: between €40,000 and €45,000
- 2 to 5 years: between €45,000 and €55,000
- 5 to 10 years: between €55,000 and €65,000
- 10 to 15 years: between €65,000 and €75,000
- Over 15 years: between €75,000 and €85,000
A Development Marketing Manager is in charge of developing the marketing strategy and action plans for the company, but this job can also be a path to career improvement. Here are 5 possible jobs in perspective:
- Director of Digital Strategy and Marketing
- Business Development Director
- Advertising and Digital Marketing Manager
- Marketing Strategy Consultant
- Communications and Public Relations Director
