Roles and missions of the Paid marketing project manager / paid marketing project manager
Paid Marketing Project Managers / Cheffes de Projet Paid Marketing play a vital role in the strategy and management of paid marketing campaigns. Their main responsibilities are:
- Define and plan short and long term strategies and goals for paid marketing campaigns.
- Manage the budget and costs of paid marketing campaigns.
- Establish criteria to evaluate the effectiveness of campaigns and advertisements and identify growth opportunities and risks.
- Create and optimize paid advertisements and marketing campaigns using platforms such as Google Ads, Facebook Ads and other advertising platforms.
- Work with agencies and vendors to manage and optimize campaigns and ads.
- Analyze campaign performance and return on investment (ROI) to make strategic decisions.
- Work with marketing, product and technology teams to create effective and optimized campaigns.
- Ensure paid marketing activities and campaigns adhere to legal and ethical rules and standards.
- Manage relationships with clients and internal staff to ensure campaign excellence.
- Share insights, trends and knowledge with marketing staff and customers.
Paid Marketing Project Managers must be highly organized and have strong analytical skills while managing various stakeholders and working on complex and dynamic projects. They must also be comfortable with digital marketing technologies and tools and be able to make strategic and quick decisions.
Salary and career development of the Paid marketing project manager / paid marketing project manager
The salary of a Paid Marketing Project Manager / Paid Marketing Project Manager varies widely depending on experience and market. Companies are looking for a candidate who has extensive experience and who can be able to develop innovative and profitable strategies. Here is a bulleted list for the annual gross salary evolutions in France according to the years of experience for a Paid Marketing Project Manager / Paid Marketing Project Manager:
- 0 to 2 years: between 25,000 and 35,000 euros per year
- 2 to 5 years: between 35,000 and 50,000 euros per year
- 5 to 10 years: between 50,000 and 75,000 euros per year
- 10 to 15 years: between 75,000 and 95,000 euros per year
- More than 15 years: more than 95,000 euros per year
The salary of a Paid Marketing Project Manager / Paid Marketing Project Manager is very motivating and offers candidates interesting career development prospects. The possible jobs with a view to the career development of a Paid Marketing Project Manager / Paid Marketing Project Manager are:
- Digital Marketing Director
- Brand Strategy Director
- Digital Advertising Manager
- Director of Public Relations
- Director of Customer Experience.
