Roles and missions of the marketing development project manager / marketing development project manager
The Marketing Development Project Manager / Marketing Development Project Manager plays a key role in the success of a company. This position is responsible for managing the development and marketing strategy. The main responsibilities and missions of the Marketing Development Project Manager / Marketing Development Project Manager are as follows:
- Develop and manage a marketing and development strategy.
- Lead and oversee the implementation of marketing and development plans and activities to achieve corporate objectives.
- Manage and coordinate relationships with advertising agencies, public relations agencies, data centers and other marketing service providers.
- Develop new and innovative products and services that meet customer needs.
- Develop and implement promotional campaigns to promote and increase sales.
- Carry out a commercial and economic watch and monitor the evolution of the market and competition.
- Manage and analyze market and campaign performance data and reports.
- Participate in the implementation of annual budgets and pricing strategies.
- Set up and maintain a customer polling and survey system.
- Participate in strategic decision-making at the management level.
This position is very important for the proper functioning and success of a business. Marketing Development Project Managers / Marketing Development Project Managers are skilled professionals who not only implement effective marketing and development strategies, but who can also contribute to strategic decision-making.
Salary and career development of the Marketing Development Project Manager / Marketing Development Project Manager
The salary of a Development Marketing Project Manager or a Development Marketing Project Manager generally varies depending on the experience and responsibilities related to this position. Annual gross salaries in France may vary according to years of experience as follows:
- 0 to 2 years: approximately €35,000
- 2 to 5 years: approximately €45,000
- 5 to 10 years: approximately €55,000
- 10 to 15 years: Around €65,000
- Over 15 years: €73,000 and over
The development marketing project manager / development marketing project manager has the possibility of moving towards several professions according to his skills and the opportunities that present themselves to him. Here are some examples of possible occupations for career development:
- Product manager
- Marketing director
- Chief Innovation Officer
- digital project manager
- e-commerce manager
