Roles and missions of the marketing consultant
Marketing consultants are indispensable professionals for companies that want to make a success of their marketing campaigns. Marketing consultants play an essential role in designing and implementing an effective marketing strategy. Their main tasks are to
- Help companies determine their target audiences and marketing objectives. They assess consumer characteristics and behaviours and develop strategies to achieve these objectives.
- Develop marketing plans to promote companies' products and services. Marketing consultants create marketing plans that may include advertising products, advertising campaigns, social media strategies and online marketing initiatives.
- Evaluate the performance of marketing strategies and suggest changes to improve results. Marketing consultants monitor the performance of marketing channels and make changes to strategies that are proving ineffective.
- Developing and maintaining relationships with customers and business partners. Marketing Consultants communicate and build relationships with customers and business partners to develop opportunities and partnerships.
- Analysing market trends and data. Marketing Consultants use analytical tools and data to monitor market trends and competitor performance. They use this information to help companies refine their marketing strategies.
Marketing consultants play a vital role in the development and execution of marketing strategies. They are a valuable asset to companies seeking to achieve their marketing objectives and growth targets.
Salary and career development of a marketing consultant
The salary of a marketing consultant varies widely, depending on the level of experience and the assignments undertaken. However, here is an average estimate of gross annual salary per year of experience in France:
- 0 to 2 years: between €30,000 and €40,000
- 2 to 5 years: between €40,000 and €60,000
- 5 to 10 years: between €60,000 and €80,000
- 10 to 15 years: between €80,000 and €100,000
- More than 15 years: more than €100,000
The career opportunities for a marketing consultant are many and varied. Here are five careers to which a consultant can aspire:
- Marketing and communications director
- Sales Director
- Digital strategy consultant
- Marketing project manager
- Product manager
