Roles and tasks of the social media manager
A social media manager is responsible for managing and optimising an organisation's social media. They are responsible for developing and implementing strategies to achieve specific digital marketing objectives. The roles and duties of a social media manager include:
- Developing social media marketing strategies and implementing them to achieve the organisation's objectives.
- Creating engaging content for social media accounts to increase engagement and retention.
- Track and respond to social media user feedback and resolve issues in a timely manner.
- Carrying out social media analysis and monitoring to understand campaign performance.
- Sharing information about the organisation's products and services with communities on social networks.
- Organise competitions and polls to stimulate user interaction.
- Monitoring trends and conversations on social media to find new marketing opportunities.
- Working closely with marketing, customer service and public relations to ensure consistent communications.
- Develop strategies to grow the organisation's following and online presence.
- Publish information on social media to promote the organisation's products and services.
- Working with the marketing team to develop social media advertising campaigns.
- Manage the social media budget and advertising costs.
Social media managers need to be both creative and analytical to succeed in their role. They must be at the forefront of technological innovations and media trends.
Salary and career development of a social media manager
The salary of a social media manager varies widely, depending on the size of the company, experience and location. In France, however, it is generally higher than the average salary. Here are the changes in gross annual salary in France according to years of experience:
- 0 to 2 years: between €23,500 and €32,500
- 2 to 5 years: between 32,500 and 42,500 euros
- 5 to 10 years: between 45,000 and 67,500 euros
- 10 to 15 years: between €70,000 and €95,000
- More than 15 years: from 100,000 euros
In addition to salary, a social media manager may consider career development in a number of complementary professions, such as :
- Digital marketing strategist
- Social media analyst
- Content editor
- Digital project manager
- Communications director
