Roles and tasks of the Operational Marketing Manager
The Operational Marketing Manager plays a central role in the management of marketing and promotional activities. They are responsible for identifying and implementing marketing and promotional strategies and plans. They are responsible for communicating the brand, developing relationships with customers and stakeholders and developing programmes to stimulate demand. They are also responsible for ensuring that budgets and schedules are respected. The main responsibilities and tasks of an Operational Marketing Manager are :
- Define marketing and promotional objectives and strategies and draw up action plans to achieve these objectives.
- Ensuring that plans, programmes and budgets are consistent and of high quality, so as to guarantee optimum presentation of products to consumers.
- Analysing and integrating market data and trends to develop marketing and promotional plans.
- Monitor the effectiveness of marketing and promotional strategies and plans and make any necessary changes.
- Develop strong and lasting relationships with customers and external stakeholders.
- Develop and manage advertising campaigns, promotional initiatives and loyalty programmes.
- Lead meetings with external partners to discuss promotional strategies and plans.
- Make presentations to customers and external partners to explain promotional strategies and plans.
- Working closely with internal and external teams to coordinate marketing objectives and activities.
- Manage external suppliers for advertising and marketing campaigns.
Salary and career development of an Operational Marketing Manager
The salary of an Operational Marketing Manager varies according to the position held and the geographical region. On average, an Operational Marketing Manager earns around €60,000 gross per year in France. Depending on the level of experience, the salary may fluctuate:
- 0 to 2 years: around €40,000 gross per year
- 2 to 5 years: around €45,000 gross per year
- 5 to 10 years: around €55,000 gross per year
- 10 to 15 years: around 65,000 euros gross per year
- Over 15 years: around 70,000 euros gross per year
An Operational Marketing Manager may aim for management positions offering higher salaries in the long term. Depending on their skills and experience, they may progress to positions such as :
- Marketing Director
- Sales Director
- Product manager
- Communications manager
- Innovation Director
