Roles and missions of the Communications Director
The Communications Director is a key position in an organisation. He or she is responsible for the overall communications strategy and is in charge of all the organisation's internal and external communications. He or she oversees all communications programmes and may manage teams at several levels. The roles and responsibilities of the Communications Director are as follows:
- Develop, evaluate and update the organisation's online and offline communications strategies.
- Develop integrated communications campaigns to promote specific products and services and to support the company's image.
- Develop and implement communication strategies for the development of media relations.
- Manage and supervise external and internal communications plans.
- Supervising the design and production of publications and communications media.
- Managing the budgets of the communications departments, including monitoring costs and drawing up and complying with budgets.
- Implementing methodologies for market research and measuring the effectiveness of communication efforts.
- Collaborate with other company teams to support commercial initiatives.
- Create and manage social media accounts.
- Provide advice and recommendations on communications best practice to senior management.
Salary and career development of a Communications Director
The salary of a Communications Director varies widely and depends on many factors. In France, gross annual salaries for a communications director are calculated on the basis of experience and can change from one year to the next. Here is a list of changes in gross annual salary according to years of experience:
- 0 to 2 years: €35,000 to €45,000
- 2 to 5 years: €45,000 to €55,000
- 5 to 10 years: €55,000 to €75,000
- 10 to 15 years: €75,000 to €90,000
- Over 15 years: €90,000 and more
Directors of communications can also look for career development opportunities. Here is a non-exhaustive list of possible careers:
- Director of Public Relations
- Director of Digital Communications
- Corporate Communications Director
- Director of Communication Strategies
- Social Media Director
