Roles and missions of the Development Marketing Officer / Development Marketing Officer
A Marketing Development Officer (CMD) is a person who works within an organization to develop and promote services or products. They share knowledge and innovative ideas to improve brand positioning and business performance. The main responsibilities of a CMD are:
- Develop and implement marketing and communication strategies.
- Identify and analyze target market segments through market research and competitive research.
- Use digital marketing tools to promote company positioning and products.
- Conduct advertising and promotional campaigns to reach consumers.
- Develop marketing action plans, budgets and schedules.
- Design and produce content and advertising materials.
- Find ways to improve the effectiveness of corporate marketing and communications.
- Develop and define partnerships and collaborations with third parties.
- Participate in meetings to discuss marketing strategies and plans.
- Evaluate and analyze data and performance of marketing campaigns and activities.
- Coordinate and participate in marketing events, such as trade shows, conferences and fairs.
A CMD must also be able to manage their time and projects effectively, as well as work closely with other team members. They must be prepared to show a certain degree of flexibility and adaptability in their tasks, depending on the needs and objectives of the company.
Salary and career development of the Development Marketing Officer / Development Marketing Officer
The salary of a development marketing executive depends on several factors, including experience and location. Here are the evolutions of annual gross salary in France by years of experience for a development marketing manager / a development marketing manager:
- 0 to 2 years: between €2,000 and €27,000/year
- 2 to 5 years: between €27,000 and €37,000/year
- 5 to 10 years: between 37,000 and 47,000 €/year
- 10 to 15 years: between 47,000 and 63,000 €/year
- More than 15 years: more than €63,000/year
The development marketing manager can also progress to other professions:
- Marketing project manager
- Communication director
- Brand strategy consultant
- Product manager
- Sales manager.
