Roles and responsibilities of the Operational Marketing Project Manager
The Operational Marketing Project Manager is responsible for carrying out operational marketing projects and managing their budgets. They develop marketing strategies and plans to achieve the company's objectives. The main tasks and responsibilities of the Operational Marketing Project Manager are as follows:
- Developing and implementing marketing strategies and plans to achieve the company's objectives;
- Evaluate the performance of marketing projects and suggest improvements;
- Managing the budget for marketing projects and ensuring a balance between cost and effectiveness;
- Create and manage marketing campaigns to promote the company's products or services;
- Work closely with the marketing and sales teams to develop strategies that meet customer needs;
- Manage relationships with suppliers and service providers to ensure projects are delivered on time and on budget;
- Analyse project data and provide feedback to stakeholders.
The Operational Marketing Project Manager must manage a large volume of work and responsibilities at the same time. They must have an excellent knowledge of marketing and skills in communication and project management. They must also be able to work under pressure and take quick decisions.
Salary and career development of an Operational Marketing Project Manager
The salary of an Operational Marketing Project Manager varies according to years of experience and skills acquired. In France, gross annual salaries are as follows:
- 0 to 2 years: between €30,000 and €40,000 gross per year
- 2 to 5 years: between 40,000 and 50,000 euros gross per year
- 5 to 10 years: between 50,000 and 60,000 euros gross per annum
- 10 to 15 years: between €60,000 and €70,000 gross per annum
- More than 15 years: more than 70,000 euros gross per year
As an Operational Marketing Project Manager, you can progress to a number of different jobs:
- Operational Marketing Director
- Account manager
- Marketing strategy consultant
- Marketing research manager
- Advertising campaign manager
