Roles and tasks of the Strategic Marketing Manager
The Strategic Marketing Manager is a senior role responsible for planning, implementing and monitoring marketing strategies for a company or organisation. A holder of this post should have a solid marketing background and a great deal of practical experience in the field. The main tasks and responsibilities of a Strategic Marketing Manager include:
- Creating long-term marketing plans and launch strategies for the organisation's products and services.
- Developing targeted marketing plans and campaigns to achieve business objectives.
- Identifying and analysing current and future market trends and developments.
- Developing specific marketing plans for products and services, such as launch, promotion and distribution plans.
- Develop strategies to improve marketing performance, such as pricing and segmentation strategies.
- Developing marketing messages, promotional and distribution channels.
- Developing advertising and public relations strategies for products and services.
- Managing marketing budgets and advertising expenditure.
- Monitoring and analysing the results of marketing campaigns in order to optimise them.
- Keeping abreast of new digital marketing methods, such as social media, email marketing and mobile marketing.
- Supervising marketing staff and ensuring that all objectives are met.
- Working closely with other departments and external suppliers to achieve common objectives.
Each company or organisation will have different requirements for the Strategic Marketing Manager, but the incumbent must be able to use modern tools and technologies to develop and implement effective marketing plans and strategies.
Salary and career development of a Strategic Marketing Manager
The salary of a Strategic Marketing Manager is very attractive and varies according to experience and sector of activity. In France, the gross annual salary of a Strategic Marketing Manager can be estimated at :
- 0 to 2 years: between €36,000 and €43,000 per year
- 2 to 5 years: between €43,000 and €53,000 per year
- 5 to 10 years: between €53,000 and €62,000 per year
- 10 to 15 years: between €62,000 and €75,000 per year
- More than 15 years: between 75,000 and 90,000 euros per year
With years of experience, Strategic Marketing Managers can also move on to other jobs: Communications Director, Product Manager, Strategy Director, Digital Transformation Manager or Operational Marketing Director.
