Roles and missions of the product manager / product manager
A product manager or product manager is responsible for developing and implementing innovative and profitable product strategies. The roles and responsibilities of these professionals involve managing the life cycle of products and services, developing relationships with business partners and customers, and monitoring market trends. As a product manager, the main missions are as follows:
- Develop new products and services to adapt to consumer needs and expectations.
- Business data analysis to monitor product performance and make decisions based on the information gathered.
- Define and implement marketing strategies to promote products to consumers and sales staff.
- Develop and manage product lines and price ranges for better profitability.
- Establish strategic partnerships with suppliers and business partners to provide products and services at competitive prices.
- Collaborate with design, development and production departments to ensure efficient product development.
- Evaluate product performance and take corrective action when problems arise.
- Develop forecasting and replenishment plans to ensure products are available in the market.
Finally, the product manager must ensure that the product development process meets the company's objectives and ensures optimal customer satisfaction.
Product Manager / Product Manager Salary and Career Development
The salary of a product manager or a product manager depends largely on his experience and skills. In France, the changes in annual gross salary are as follows:
- 0 to 2 years: between €42,000 and €60,000
- 2 to 5 years: between €45,000 and €68,000
- 5 to 10 years: between €52,000 and €73,000
- 10 to 15 years: between €58,000 and €80,000
- Over 15 years: between €70,000 and €90,000
The product manager or the product manager can evolve in several fields and positions. Here are some trades to consider:
- Product marketing manager
- Product project manager
- Product analyst
- Product quality manager
- digital product manager
