Roles and missions of the press relations director / press relations director
The Press Relations Director and Press Relations Director play an essential role in establishing and maintaining a good brand image. They are responsible for the development and implementation of strategies aimed at creating a good perception of the company with the media and the public. Their main functions are as follows:
- Create and implement public relations and press relations plans.
- Prepare press releases, articles and press kits.
- Contact media, influencers and leaders to promote company products, services and initiatives.
- Facilitate interviews and media appearances.
- Set up advertising and marketing campaigns and organize events.
- Monitor and respond to consumer and media reviews, complaints and questions.
- Develop strategies to improve the visibility and notoriety of the company.
- Negotiate agreements and partnerships with media and advertising agencies.
- Create and maintain relationships with organizations and business partners.
- Analyze and evaluate the results of public relations efforts.
The Press Relations Director must also be able to find innovative ways to reach a target audience and maintain relationships with external parties. They must be alert to media trends and company reputation, and must ensure that marketing efforts are effective and efficient.
Salary and career development of the Director of Press Relations / Director of Press Relations
The salary of a press relations manager or a press relations manager depends on his or her experience and the sector in which he or she works. In general, the average annual gross salary is between 30,000 and 50,000 euros per year. Here is a list of changes in the average annual gross salary in France according to the experience of a press relations director / press relations director:
- 0 to 2 years: Between 30,000 and 40,000 euros per year.
- 2 to 5 years: Between 40,000 and 50,000 euros per year
- 5 to 10 years: Between 50,000 and 60,000 euros per year
- 10 to 15 years: Between 60,000 and 75,000 euros per year
- More than 15 years: Between 75,000 and 80,000 euros per year
There are several professions related to the position of press relations director / press relations director which offer interesting career development prospects. Here is a list of 5 possible professions:
- Public relations consultant
- Blog manager
- Marketing Director
- Communication Manager
- Advertising campaign director
