Roles and tasks of the press relations manager
The role and tasks of the press relations manager are crucial to the company. They are responsible for establishing and maintaining contacts with the media, managing public relations and promoting the company's image to journalists and the national and international media. To carry out their duties successfully, press relations managers must :
- Develop a communications and public relations strategy;
- Write and distribute press releases on the company's events, products and services;
- Develop and implement press campaigns;
- Develop and maintain good relations with the media, journalists and the public;
- Organise press conferences;
- Providing information to the media;
- Monitor and respond to media requests;
- Monitor news and comment on the company and its products and services;
- Monitor the impact of media coverage and publicity;
- Monitor social media relations and the company's image;
- Evaluating and optimising the communications and public relations strategy.
The Press Relations Manager plays an important role in creating and maintaining a good brand image for the company. They need solid communication skills, excellent management and organisational skills, as well as a good knowledge of the media and market trends.
Salary and career development of a press relations manager
The salary of a Press Relations Manager in France depends on a number of factors, including experience in the field. Gross annual salaries for a Press Relations Manager are generally higher depending on the length of experience. The following table shows the gross annual salaries for a Press Relations Manager according to experience:
- 0 to 2 years: between €25,000 and €30,000
- 2 to 5 years: between €35,000 and €45,000
- 5 to 10 years: between €45,000 and €60,000
- 10 to 15 years: between €60,000 and €75,000
- More than 15 years: more than €75,000
In addition to this annual salary, a Press Relations Manager may be entitled to various benefits such as bonuses, travel and reimbursement of restaurant expenses. A Press Relations Manager has interesting career development prospects. Here are five possible careers:
- Press Relations Director ;
- Director of Public Relations
- Communications Director
- Account Director;
- Communications Project Manager.
Press Relations Managers are also highly valued in the communications and media industry and can move into other areas such as marketing, research and journalism.
