Roles and tasks of the traffic manager
The traffic manager is a communications and marketing professional whose main task is to manage and coordinate the planning and delivery of advertising messages. They must assess problems and take practical decisions to ensure that campaigns are effective and profitable. The traffic manager's main responsibilities are as follows:
- Developing advertising strategies and planning the tasks required to implement them.
- Determining the most appropriate advertising channels and budgets for each campaign, taking into account commercial objectives and budgetary constraints.
- Overseeing the running of campaigns and making adjustments based on the results obtained.
- Monitoring campaign performance and ensuring deadlines are met.
- Establishing and maintaining relationships with agencies and commercial partners.
- Assessing market trends and proposing innovative solutions.
- Checking the quality of advertising content and ensuring that messages are consistent.
Traffic managers work closely with other communication departments, in particular the sales, marketing, creative and media departments. They must be able to understand and analyse information quickly and make relevant decisions. They must also be team players, prepared to work under pressure and have a sense of responsibility.
Traffic managers' salaries and career development
Salaries for traffic managers in France generally vary according to experience and level of responsibility. A traffic manager can generally expect an annual salary of between €25,000 and €60,000, depending on experience. Salaries increase with experience, and here are some examples of increases in gross annual salary per year of experience:
- 0 to 2 years: between €25,000 and €35,000
- 2 to 5 years: between €35,000 and €45,000
- 5 to 10 years: between €45,000 and €55,000
- 10 to 15 years: between €50,000 and €60,000
- Over 15 years: over 60,000 euros
Traffic managers are also called upon to progress to even more varied professions and higher levels of responsibility. There are many career opportunities, and some of the possible professions are :
- Traffic manager
- Digital project manager
- Marketing director
- Media management consultant
- Business development director.
