Roles and responsibilities of the Digital Product Manager
The role and tasks of a digital product manager can be very varied.
Project management: this includes managing deadlines and deliverables, monitoring action plans, respecting budgets and working collaboratively with multidisciplinary teams.
Product range management: this involves analysing performance and defining the product launch strategy, developing an offering to meet customer needs, analysing data on product use and evolution.
Content management: this involves updating content and promotional material, producing rich content and implementing communication and social media strategies.
Commercial partnership management: this includes negotiating and monitoring contracts with partners, developing relationships and implementing advertising campaigns.
Resource management: this includes defining recruitment plans, managing budgets and managing risks. The digital product manager is also responsible for monitoring the competition and preparing presentations and reports. They must be able to make decisions based on customer needs and market requirements. They must also develop and improve processes to ensure the consistency and quality of products and services. Finally, this professional must have a good understanding of the market, technological trends and regulatory developments.
Salary and career development of a Digital Product Manager
The salary of a digital product manager is highly competitive in France. It is influenced by several factors, including experience, qualifications and the context of the company. The gross annual salary for a Digital Product Manager can vary according to years of experience, as follows:
- 0 to 2 years: between €30 and €40k
- 2 to 5 years: between €40 and €50k
- 5 to 10 years: between €50k and €60k
- 10 to 15 years: between €60 and €80k
- Over 15 years: between €80 and €90k
There are many career prospects for a Digital Product Manager. Here are five of them:
- Digital project manager
- Digital marketing manager
- Digital strategy director
- Technology watch manager
- Digital Transformation Director
