Roles and tasks of the partnerships manager
The partnerships manager is a key position for companies with sales and marketing activities. He or she is responsible for developing and managing long-term strategic partnerships with customers, suppliers and business partners. The main role of the partnerships manager is to promote the company's interests and help it achieve its commercial objectives. To do this, they must:
- Identifying potential partners and establishing lasting business relationships
- Negotiate and implement partnership contracts
- Create and maintain collaborative links with strategic partners
- Evaluate the results of partnerships and make adjustments to achieve objectives
- Develop marketing strategies to make the most of partnerships
- Define performance indicators and monitor their status
- Organising seminars and meetings to share information and knowledge
- Provide information, advice and assistance to other teams in the company
- Maintain relations with the media and partner communities
- Actively participate in proposal writing and contract negotiations
- Monitor partner performance
- Develop loyalty plans for partners
- Monitor market and competitor developments and provide analysis and commentary on trends
- Develop and implement initiatives to generate new partnership opportunities.
Salary and career development of a partnerships manager
The salary of a partnership manager varies widely depending on their level of experience and the region in which they work. On average, they earn around €46,000 a year. Salary opportunities increase with time and professional experience. Here is a list of changes in gross annual salary in France according to the number of years' experience:
- 0 to 2 years: between €36,000 and €42,000
- 2 to 5 years: between €41,000 and €48,000
- 5 to 10 years: between €45,000 and €57,000
- 10 to 15 years: between €52,000 and €68,000
- Over 15 years: between €57,000 and €75,000
Partnership managers have a wide range of skills and can choose from a variety of positions to develop their careers. Here are 5 possible careers for a partnership manager:
- Sales Director
- Research and Development Director
- Director of partnerships
- Strategy and Development Director
- Public Relations Director
