sales assistant: job, tasks and salary

Roles and tasks of salespeople

Salespeople are professionals who play an essential role in retail. They are responsible for advising and guiding their customers in their purchasing decisions. It is therefore important that they are highly qualified and well trained. Here are the main roles and tasks of a salesperson:

Ensuring customer satisfaction: Sales staff must be able to find the products best suited to customers' needs and expectations and give professional advice.

Managing customer relations: Salespeople must be able to build relationships with their customers and respond to their questions and concerns.

Transaction processing: Sales staff are responsible for managing payments and keeping customer files.

Setting up promotional offers: Sellers are responsible for setting up and promoting promotional offers to attract customers.

Stock management: Sales assistants must be able to manage in-store stocks and ensure that all products are correctly replenished.

Order tracking: Sales staff need to be able to track orders and ensure they are delivered on time.

Performance analysis: Sales staff must be able to analyse performance and results in order to constantly improve their work.

Salary and career development of sales assistants

Sales is one of the most popular jobs in France. Salespeople are responsible for promoting and selling products and services to customers. The salary of a sales assistant can vary depending on experience and location. In France, gross annual salaries for a salesperson are as follows:

0 to 2 years: between €20,000 and €25,000

2 to 5 years: between €25,000 and €32,000

5 to 10 years: between €30,000 and €40,000

10 to 15 years: between 35,000 and 45,000 euros

Over 15 years: between €40,000 and €50,000

Salespeople can also move on to other careers, such as :

Sales consultant

Shop manager

Sector manager

Marketing manager

Sales director

Advantages and disadvantages of being a salesperson


Opportunity to build relationships with customers and satisfy their needs.

Opportunity to earn commission on products and services sold.

Opportunity to work in different locations and to travel.

Opportunity to take part in training courses to improve your skills.

Opportunity to work as part of dynamic teams.


Long working hours and an often irregular schedule.

High expectations and constant pressure.

Customers can sometimes be difficult to deal with.

Competition can be tough and it can be difficult to stand out from the crowd.

Salespeople are not always paid the minimum wage.

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