merchandising director: job, duties and salary

Roles and missions of the merchandising director

The merchandising director is responsible for the effectiveness of a company's product and service offering and performance. Their main responsibilities include

Establishing and implementing merchandising and marketing strategies to promote the company's products and services.

Examining market and consumer trends to determine which products to offer and their characteristics.

Managing product lines, including developing and updating offerings, and ensuring consistency of products and services in the marketplace.

Developing presentation and promotional plans to highlight products and services and maximise their exposure.

Negotiating conditions and prices for products and services with suppliers and distributors.

Drawing up budget plans and ensuring that company budgets are adhered to.

Monitoring the performance of products and services by checking sales data and performance indicators.

Assessing and managing product and service risks and coordinating the necessary corrective actions.

Work closely with the marketing, sales and sales teams.

Participate in meetings and presentations to share information on production and services.

Salary and career development of a merchandising director

. The salary of a merchandising director is very competitive. Salaries can vary considerably depending on the candidate's years of experience and the country where they work. In France, the average gross annual salary of a merchandising director can range from €55,000 to €80,000. Here is a bullet-point list of gross annual salary trends in France by years of experience for a merchandising director:

0 to 2 years: €55,000 to €65,000.

2 to 5 years: €65,000 to €75,000.

5 to 10 years: 75,000 to 85,000 euros.

10 to 15 years: 85,000 to 95,000 euros.

More than 15 years: 95,000 to 105,000 euros.

In terms of career development prospects, merchandising directors can aim for the following positions:

Marketing manager.

Sales director.

Advertising and social media director.

Business development director.

Purchasing Director.

Advantages and disadvantages of a merchandising manager


Opportunity to develop meaningful and lasting relationships with suppliers and customers.

Opportunity to travel to exhibitions, trade shows and shops.

A good opportunity to develop commercial skills and experience.

Opportunity to use advanced technologies and methods to improve supply chain and product performance.

Opportunity to work with people from different cultures and backgrounds.


It can take time to see the results of your efforts and this can be frustrating.

Difficult decisions sometimes have to be made and this can be stressful.

Profit margins can be tight and this can be a source of frustration.

Hours can be long and irregular with travel and training programmes to plan.

Stress and tension can arise when managing supplier and customer relationships.

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