sales manager: job, missions and salary

Roles and tasks of the sales manager

The role and tasks of a sales manager are varied and very important for the company. As a key figure in the sales force, they are responsible for achieving objectives and developing sales. Here is a list of the main responsibilities of a sales manager:

Developing sales and marketing strategies to achieve sales targets.

Developing and leading an effective and motivated sales team.

Developing strategies to increase sales, reduce costs and improve profitability.

Develop ongoing training and development plans for sales staff.

Identify and develop new markets and products.

Monitor and analyse sales performance and targets.

Establish and maintain strong customer relationships.

Lead and motivate sales staff to meet sales targets.

Identify and deal with sales problems within the team.

Use analytical tools to make informed decisions on sales strategies.

The sales manager is a key figure in the achievement of sales targets and sales development. They are responsible for planning and executing effective marketing and sales strategies, leading and motivating sales staff, monitoring and analysing performance and maintaining strong relationships with customers. They are the link between the company and its customers.

Salary and career development of a sales manager

A sales manager's salary can vary considerably depending on the sector of activity, experience and responsibilities. On average, a sales manager in France earns between €40,000 and €60,000 gross per annum. Here is a list of gross annual salary trends in France according to years of experience:

0 to 2 years: between €30,000 and €45,000

2 to 5 years: between €45,000 and €55,000

5 to 10 years: between 50,000 and 60,000 euros

10 to 15 years: between €53,000 and €65,000

More than 15 years: between 55,000 and 70,000 euros

A sales manager may also consider a career as an entrepreneur or manager, or aim for other careers in the world of sales and business. Here is a list of 5 possible career paths for a sales manager:

Sales analyst

Sales director

Sales manager

Business development manager

Sales and marketing specialist

Advantages and disadvantages of being a sales manager


Attractive remuneration: As a Sales Manager, you can expect attractive financial compensation.

Travel opportunities: You will often have the opportunity to travel to meet customers and business partners.

Opportunities for collaboration: Sales leaders are often in contact with customers, business partners, marketers and product developers, which can offer opportunities to work as part of a team.

Rapid career growth: Sales leaders enjoy rapid career growth and can find themselves in more senior leadership positions more quickly than they might in other professions.

Opportunity to work with industry leaders: Sales executives often have the chance to work with industry leaders, which can provide learning and development opportunities.


Hard work: Sales Managers may be required to work overtime to meet deadlines and targets, which can lead to pressure and fatigue.

Stress: Sales managers may face challenges and obstacles in meeting sales targets, which can be very stressful.

High risk of failure: With the fast pace and stress of achieving sales targets, there is a high risk of failure.

Constant effort: Sales managers must be constantly looking for new ways to boost sales and develop strategies to achieve targets.

Teamwork: Sales managers must work closely with other members of their team.

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