shop manager: job, tasks and salary

Roles and tasks of the shop manager

A Store Manager is responsible for overseeing the overall running of a shop. They are responsible for planning, implementing and evaluating day-to-day operations and ensuring that the shop operates profitably and efficiently. The main responsibilities of a Store Manager include

Planning and implementing sales and marketing strategies to attract more customers and increase sales.

Strengthening the shop's online and social media presence.

Managing shop staff and providing ongoing training to maintain a high level of customer service.

To manage stock and ensure that the shop is always stocked with quality products.

Evaluate staff and product performance.

Monitor shop operations and take action to resolve problems or challenges.

Maintain positive relationships with suppliers and customers.

Develop and implement strategies to manage risk and increase shop security.

Oversee business development efforts and promotional initiatives to maximize profits and maintain a competitive edge.

Monitor expenses and revenues and ensure that financial targets are met.

Salary and career development of shop managers

The salary of a shop manager varies considerably. In particular, it depends on the candidate's experience and skills. Some companies may offer a higher salary for a more experienced profile. Here is a list of gross annual salary trends in France for shop managers, broken down by years of experience:

0 to 2 years: between €41,000 and €45,000

2 to 5 years: between 46,000 and 51,000 euros

5 to 10 years: between 52,000 and 58,000 euros

10 to 15 years: between 59,000 and 65,000 euros

More than 15 years: more than 65,000 euros

There is a wide range of jobs available to shop managers. Here's a list of the 5 possible career paths:

Sales manager

Human resources manager

Financial director

Sales manager

Training and skills development manager.

Advantages and disadvantages of being a shop manager


Competitive salary.

Development of leadership and management skills.

Gain a broader view of the industry and business environment.

You gain valuable experience and references for your career.

You learn to work with a variety of people.


Pressure and intensity of work.

Long working hours.

Constant responsibility for shop performance.

Constant battles with suppliers and customers.

Difficult personnel management.

The latest job offers for shop manager recruiters