merchandising manager: job, tasks and salary

Roles and tasks of the merchandising manager

The merchandising manager plays a key role in the company, ensuring that marketing and sales operations run smoothly. The main tasks include

Analysing product and brand performance to identify trends and develop effective marketing and sales strategies;

Organising the merchandising of products, whether in-store or online, and defining the correct layout of products to optimise their visibility and appeal;

Develop marketing action plans and commercial documents to promote products and/or brands;

Analyse market results and trends to create customised presentation plans to maximise sales;

Manage close relationships with suppliers and customers to source new products and improve sales effectiveness;

Coordinate product inventory, packaging and shipping with suppliers and customers;

Manage budgets and expenses to ensure product profitability;

Provide frequent reporting and analysis of product and brand performance;

Participate in trade shows to promote products and brands;

Manage stocks and ensure that there are always products available to meet customers' needs.

Merchandising manager's salary and career development

A merchandising manager's salary can be very attractive. Here is a list of gross annual salary trends in France for merchandising managers, broken down by years of experience:

0 to 2 years: between €25,000 and €40,000 per year

2 to 5 years: between €45,000 and €60,000 per year

5 to 10 years: Between €60,000 and €80,000 per year

10 to 15 years: between €80,000 and €120,000 per year

Over 15 years: Between €120,000 and €150,000 per year

In addition to salary, merchandising managers can also enjoy additional benefits in their position. There are also a number of career development opportunities for merchandising managers, including

Sales director

Purchasing manager

Logistics Director

Strategy and planning director

Sales Director

Advantages and disadvantages of a merchandising manager


High remuneration and opportunities for promotion

A position of responsibility within a company

Interesting and varied work, in contact with suppliers and buyers

Excellent professional experience and sales skills

Stimulating challenges and scope for initiative


Frequent travel and overtime

Intense pressure to meet sales targets

Strong competition and a constantly changing market

Difficulty managing several projects at the same time

Difficult decisions to make about buying and selling products

The latest job offers for merchandising manager recruiter