sales consultant: job, tasks and salary

Roles and tasks of the sales consultant

Sales advisors play a crucial role in a company's success. They are responsible for initiating and managing customer relations, sales and services. Their main responsibilities include

Providing exceptional customer service by responding to customers' needs and queries and offering them appropriate products and services.

Promoting the company's products and services using a variety of sales techniques.

Establish relationships with customers and encourage them to buy and use the products and services on offer.

Monitor sales and performance and take steps to improve them.

Preparing reports on sales activities and performance for management.

Develop activities and programmes to increase sales.

Participate in the preparation of budgets and marketing plans.

Keep abreast of the competitive environment and market trends.

Train and supervise sales staff and assistants and ensure that they understand and apply the company's methods and procedures.

Sales consultants must be highly motivated, autonomous and have good communication and negotiation skills. They must also be familiar with sales methods and point-of-sale technologies.

Salary and career development for sales consultants

The salary of a sales consultant in France can vary depending on a number of factors, including experience and location. Here are the changes in gross annual salary according to years of experience:

0 to 2 years: between €18,000 and €22,000.

2 to 5 years: between 22,000 and 28,000 euros.

5 to 10 years: between 28,000 and 40,000 euros.

10 to 15 years: between 40,000 and 48,000 euros.

More than 15 years: between 48,000 and 60,000 euros.

In addition to their salary, sales consultants may also receive benefits in kind, such as performance bonuses and ongoing training. What's more, sales advisors often have the opportunity to develop their careers and specialise in different areas. Here are five possible careers:

Marketing manager

Sales manager

Stock manager

Sales manager

Project manager

Advantages and disadvantages of being a sales consultant


A chance to work with the public and form long-term relationships with customers.

Opportunities for promotion to management/responsibility positions.

A competitive salary and sales-related bonuses.

The opportunity to work with a variety of products and services.

Opportunities to learn and develop skills.


Fluctuating and sometimes irregular working hours.

Great pressure to meet sales targets.

Repetitive and sometimes boring administrative tasks.

Competition between salespeople and constant pressure to be the best.

Demanding customers and possible returns.

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