Roles and missions of the Media Planning Manager
The Media Planning Manager is a communications professional whose mission is to define a communications strategy for the various media, using both digital and traditional tools. Their tasks and missions are many and varied. First of all, he or she is responsible for media monitoring and market research, in order to identify trends and the tools to be put in place to achieve project objectives. Next, he defines the targets to be reached and the media to be used. They optimize budgets and define audience forecasts. He selects the appropriate media and negotiates their price. He/she also monitors campaign execution, analyzes results and adapts the communication strategy if necessary. He or she must also support customers and inform them about the media to use and the strategies to implement. In summary, the main tasks and missions of a Media Planning Manager are :
Media monitoring and market research;
Definition of targets to be reached and media to be used;
Optimization of budgets and definition of audience forecasts;
Selection of appropriate media and negotiation of prices;
Campaign follow-up;
Analysis of results and adaptation of communications strategy if necessary;
Customer support and information on media and strategies.
Salary and career development for media planning managers
The salary of a media planning manager can vary from company to company. Salaries are generally based on experience, qualifications and skills. Here are the gross annual salary trends in France for a Media Planning Manager, based on years of experience:
0 to 2 years: between 45,000 and 60,000 euros
2 to 5 years: between 55,000 and 75,000 euros
5 to 10 years: between 65,000 and 85,000 euros
10 to 15 years: between 75,000 and 95,000 euros
Over 15 years: over 95,000 euros
In addition to salary, the Media Planning Manager may benefit from various perks, including travel and training allowances. Career prospects may include positions such as Digital Marketing Manager, Social Media Manager, Strategic Analyst, Advertising Planner and Media Director. These professions offer numerous possibilities for growth and development, as well as encouraging financial opportunities.
