Roles and missions of the press attaché
The press officer is responsible for promoting and managing the image and reputation of an organization or public figure. Working with journalists, media and influencers, the press officer is responsible for ensuring that information is communicated accurately, on time and in the most appropriate context. Here are some of the main responsibilities and missions of a press attaché:
Identify and establish relationships with relevant media and influencers.
Create and distribute press releases containing essential information and key messages.
Organize press conferences, interviews and special events.
Promote the organization's products and services and find opportunities to increase visibility.
Develop and execute public relations strategies.
Track media and news and monitor public discourse.
Manage communications and campaign schedules and budgets.
Produce quality content for social media.
Ensure consistency between all communications materials, including website, social media, advertising and brochures.
Update database of media contacts and influencers.
Evaluate and report on the effectiveness of PR and communications campaigns.
Manage press requests and answer media queries.
Assist team members in the preparation and presentation of interviews and press conferences.
Work with marketing and product departments to develop communication strategies.
Help coordinate public relations and communications projects.
Salary and career development of a press attaché
A press attaché is a professional responsible for promoting and communicating about an organization, company or brand. The gross annual salary of a press attaché varies according to experience:
0 to 2 years: between 31,000 and 36,000 euros per year ;
2 to 5 years: between 36,000 and 45,000 euros per year;
5 to 10 years: between 45,000 and 55,000 euros per year;
10 to 15 years: between 55,000 and 70,000 euros per year;
Over 15 years: more than 70,000 euros per year.
Press attachés can progress to a number of different professions, including :
Communications manager ;
Marketing director ;
Advertising director ;
Communications director;
Community manager.
These professions offer greater responsibility and higher remuneration. In all cases, press officers have invaluable skills for promoting organizations and companies, and raising their profile.
