Roles and Missions of the Advocacy Director/Director
The roles and missions of an advocacy manager are multiple and varied. As Advocacy Director, the person is responsible for implementing and aligning advocacy strategies, mobilizing and raising stakeholder awareness, promote and advocate for the causes and interests of the organization and manage an advocacy team. In other words, an advocacy director is responsible for providing direction and vision for the impact and success of advocacy efforts. It must understand the key issues and their long-term implications and duties, and be able to communicate clearly and concisely with management and key decision makers. The main responsibilities of an advocacy manager include:
Manage and develop public relations staff and provide clear guidelines and guidance;
Develop advocacy strategies and long-term plans for their implementation;
Develop advocacy plans and communication and public relations tools to support these strategies;
Provide advice to management and other stakeholders on various advocacy issues;
Build relationships and partnerships with key decision makers, journalists and institutions;
Monitor political and legislative developments and assess their impact on the interests of the organisation;
Evaluate the successes and failures of advocacy programs and campaigns;
Participate in conferences and meetings to defend the interests of the organization;
Represent the organization at forums and events;
Monitor competing media and advocacy campaigns.
Salary and career development of the Advocacy/Advocacy Director
The salary of an advocacy director varies depending on the years of experience and the industry. Gross annual compensation can change significantly over time.
0 to 2 years of experience: on average, a junior advocacy director earns between 50,000 and 60,000 euros gross annually in France.
2 to 5 years of experience: salaries average 65,000 euros gross annually.
5 to 10 years of experience: gross annual salary can reach 80,000 euros annually.
10 to 15 years of experience: the gross annual salary can reach 90,000 euros.
More than 15 years of experience: gross annual salary can reach 100,000 euros.
An Advocacy Director has multiple career development opportunities. Here are 5 possible careers:
Responsible for advocacy campaigns;
Advocacy Consultant;
Lawyer specialized in advocacy;
Director of Advocacy Programs;
Political analyst.
