Roles and missions of the Media Project Manager
The Media Project Manager is a high-level position with a wide range of roles and responsibilities. He/she is responsible for developing and deploying media strategies for a given organization. They must ensure that the organization's objectives are achieved through effective communication adapted to the various media. Here are the main responsibilities of a Media Project Manager:
Define and plan media projects and campaigns;
Manage campaign budgets and ensure that objectives are met;
Ensure that media campaigns are executed on time;
Evaluate campaign performance and ROI measurement tools;
Identify and develop partnership opportunities with key media and industry players;
Design platforms and content adapted to different media;
Participate in the design and implementation of communication strategies;
Monitor and analyze the impact of campaigns and media;
Prepare reports and presentations for management and clients;
Keep up to date with the latest trends and technologies.
The Media Project Manager must have strong analytical skills, good public relations acumen and personal ease to be successful in this role. They must also be comfortable with information and communication technologies, and understand the different media used by the organization.
Salary and career development of a Media Project Manager
The salary of a Media Project Manager is generally in line with the average salary in the sector, while offering a very attractive remuneration package. In France, the gross annual salary of a Media Project Manager can vary according to years of experience:
0 to 2 years: between €40,000 and €80,000
2 to 5 years: between €60,000 and €120,000
5 to 10 years: between €80,000 and €160,000
10 to 15 years: between €100,000 and €200,000
Over 15 years: between €120,000 and €250,000
Media Project Managers have the opportunity to progress to a variety of professions:
Media Project Director
Digital Marketing Director
Web Project Manager
Communications Director
Communication and Digital Marketing Consultant
