Roles and missions of the customer relationship manager
A customer relationship manager has a wide variety of roles and responsibilities in a company. He is responsible for developing and maintaining an excellent relationship between the company and its customers. Here is a list of the main tasks and missions of a customer relationship manager:
Analysis and monitoring of customer behavior: the customer relationship manager monitors customer behavior and analyzes their data to understand their needs and preferences.
Development of loyalty strategies: the customer relationship manager applies loyalty strategies to encourage customers to return and buy.
Process improvement: the customer relationship manager ensures that processes are optimized to provide quality services to customers.
Customer Complaint Handling: Responsible for handling customer complaints in an efficient and professional manner.
Design of marketing strategies: it analyzes customer behavior and develops marketing strategies to promote the company's products and services to customers.
Partnership and relationship management: the client relationship manager is responsible for managing partnerships and relationships with clients.
Development and improvement of service standards: it establishes and improves the company's service standards to ensure customer satisfaction.
Reporting: The customer relationship manager prepares reports on service performance and customer satisfaction in order to make improvements.
A customer relationship manager is therefore a very important person who plays a fundamental role in the success of a company. He is responsible for maintaining and improving the quality of services and customer satisfaction.
Salary and career development of the customer relationship manager
The salary of a Customer Relationship Manager is very attractive and fits into a wide variety of professional profiles. He is responsible for the proper functioning and development of customer service. The salary for this position varies depending on the experience and expertise required to fill it. Here is a list of annual gross salary developments in France by years of experience for a customer relationship manager:
0 to 2 years: between 25,000 and 30,000 euros
2 to 5 years: between 30,000 and 35,000 euros
5 to 10 years: between 35,000 and 40,000 euros
10 to 15 years: between 40,000 and 50,000 euros
More than 15 years: more than 50,000 euros
A customer relationship manager has the opportunity to evolve in his career and specialize in trades such as:
Customer Service Manager
In charge of marketing and communication
Sales manager
Financial Analyst
