Roles and tasks of the Customer Relations Manager
The Customer Relations Manager is an essential position for companies, as this person is responsible for ensuring that customer satisfaction is maintained at a high level. This person is responsible for liaising between the company and its customers. Here is a list of the main roles and tasks that a customer relations manager may perform:
Identifying and analysing customer needs and expectations, and developing strategies to meet them.
Managing and developing relationships with customers, providing them with information and advice and resolving their problems.
Analysing and monitoring customer performance and profiles and organising loyalty programmes.
Set up and manage systems for collecting and using customer data and information to improve service.
Train staff to improve service and meet customer requirements.
Develop customer service policies and procedures.
Participate in meetings, trade fairs and events to promote the company's products and services.
Develop marketing budgets and plans.
Analysing data collected and generating reports for management.
Participate in projects to improve customer service and increase customer numbers.
Salary and career development of the Customer Relations Director
A Customer Relationship Manager (CRM) plays a fundamental role in a company. Their job is to maintain and develop relationships with customers. They are responsible for customer satisfaction, improving the quality of the services offered and implementing initiatives to improve performance within their business. The salary of a CRD depends on the level of experience and skills they possess. On average, a DRC can earn between €40,000 and €80,000 a year. Here is a list of gross annual salary trends for a DRC in France, depending on years of experience:
0 to 2 years: between €40,000 and €45,000 a year
2 to 5 years: between €45,000 and €55,000 a year
5 to 10 years: between €55,000 and €70,000 per year
10 to 15 years: between €70,000 and €85,000 per year
Over 15 years: between 85,000 and 100,000 euros per year
A DRC has the opportunity to develop and follow a long-term career by opting for one of the following professions:
Customer Service Manager: they are responsible for managing customer service, including handling complaints and claims, developing customer relations and improving the customer experience.
Customer management analysts: they are responsible for analysing customer data to determine new marketing strategies.
