Roles and missions of the account manager
An account manager is the link between the customer and the company. This role is often responsible for the smooth running of the business, the development and maintenance of the relationship between the two parties. The main responsibilities and missions of an account manager are :
- Establish and maintain good contact with customers.
- Understand the needs of the customers and provide them with appropriate solutions.
- Manage contracts and transactions related to the business.
- Establish new partnerships and manage partner relationships.
- Understand and anticipate market trends and customer needs.
- Develop and implement strategies to retain customers and generate new business opportunities.
- Monitor the performance of marketing campaigns and sales operations.
- Work closely with the marketing and product teams to ensure that products and services meet customer needs and expectations.
- Participate in meetings and presentations with customers and partners.
- Manage client budgets and identify opportunities for business development and growth.
In short, an account manager is the driver and catalyst of business. They play a crucial role in developing and maintaining business relationships and improving customer satisfaction. Their skills and expertise form an essential basis for the success of the company.
Salary and career development of the account manager
The salary of an account manager depends on his or her level of experience and qualification. In France, an account manager starting out earns on average between 38,000 and 40,000 euros gross per year and his or her salary can evolve with professional experience. Here are the possible evolutions:
- 0 to 2 years: between 38,000 and 40,000 euros gross per year
- 2 to 5 years: between 40,000 and 44,000 euros gross per year
- 5 to 10 years: between 44,000 and 48,000 euros gross per year
- 10 to 15 years: between 48,000 and 52,000 euros gross per year
- More than 15 years: between 52 000 and 55 000 euros gross per year
The job of account manager can offer a certain number of career opportunities. Here is a non-exhaustive list of possible jobs:
- Product manager
- Marketing manager
- Sales manager
- Digital strategy consultant
- Marketing and communication project manager
