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Creative Lead (Graphics, Film, Photo & Community)
(Creative Director–Maker Hybrid)
Food. Sport. Culture. Nature. Fun.
Yanaa exists because we were tired of athletes eating like astronauts, and taking themselves too seriously.
Sports nutrition today treats the human body like a machine: ultra-processed, joyless, disconnected from real food and real life. We believe performance, pleasure, and ecology belong together - so we make chef-crafted, savoury food for athletes: cooked in Provence, rooted in science, and made to keep humans feeling human.
Now we’re looking for someone who wants to help shape how the world sees Yanaa - with beauty, humour, and an unmistakable spirit.
The Role
We’re hiring a Content Lead & Social Media Manager who can both define and create Yanaa’s visual and narrative world.
You’re someone who makes beautiful content - and also knows the power of a perfectly timed joke, a playful detail, a human moment. Someone who can sit comfortably between artistic director and hands-on maker: imagining the story, then picking up the camera and making it real, then sharing it in a way that makes people want to join in.
This role lives at the intersection of:
- Film & photography
- Brand aesthetics & storytelling
- Graphic design
- Community & culture-building
- Early-stage marketing strategy
You’ll work closely with the founders and have significant creative autonomy. Your work won’t just support the brand - it will define it.
What You’ll Do
1) Visual & Narrative Creation (Core of the Role)
- Conceive, shoot, and edit high-level photo, video, and audio (documentary, editorial, campaign, social).
- Develop and evolve Yanaa’s visual language across platforms.
- Translate contrasting themes (gastronomy × sport × ecology × pleasure) into strong, distinctive imagery.
- Lead shoots end-to-end: from concept → pre-production → capture → post → publish.
- Make content that feels intentional, authored, and unmistakably Yanaa - with room for joy, weirdness, and warmth.
This is not about chasing trends or posting for the sake of posting. It’s about distinctiveness, coherence, craft, and impact.
2) Campaigns, Ideas & Creative Thinking
- Propose and develop original campaign ideas: launches, collaborations, events, stories.
- Work with the founders to move ideas from intuition → concept → execution.
- Think beyond “content”: films, series, experiences, cultural moments, collaborations.
3) Community & Culture
- Grow and nurture Yanaa’s community of athletes, creatives, and food lovers.
- Manage Yanaa’s online presence and engage thoughtfully: DMs, comments, conversations, partnerships.
- Build relationships with followers, customers, and athletes - with personality and sincerity (not corporate tone).
- Help create IRL moments: tastings, runs, dinners, gatherings, pop-ups, shoots.
- Be a human bridge between the brand and its audience — bringing people in, making them feel part of something.
4) Production & Project Ownership
- Define clear intentions before shoots: purpose, format, mood, constraints.
- Handle production logistics: locations, equipment, people, schedules.
- Shoot stills, video, and audio in a variety of styles and formats (with freelancer support when needed).
- Edit raw footage (with freelancer support when needed).
- Graphic design tasks (print, banners, and general creative)
- Own projects end-to-end with autonomy, momentum, and accountability.
5) Startup Life (Yes, Really)
- Support where needed: events, launches, tastings, last-minute chaos.
- Enjoy the pace and the messiness of building something real.
- Taste testing is, naturally, part of the job. (This is non-negotiable.)
