The Marketing & Storytelling Senior Manager plays a key role in executing and optimizing marketing and communications initiatives at The Wellbeing Project. Reporting to the Marketing & Communications Director, this role ensures the effective development and implementation of campaigns, content, and communication strategies across channels, with a strong focus on audience, storytelling, and brand resonance.
1. Strategy Implementation & Campaign Execution
Support the translation of the global Marketing & Communications strategy into actionable plans and campaigns
Lead the planning and execution of integrated marketing initiatives across digital and offline
channels, providing cross-functional leadership and coordinating the efforts of internal teams, external partners, and stakeholders to deliver high-impact outcomes.
Coordinate timelines, deliverables, and stakeholders to ensure smooth and high-quality execution.
Translate audience insights and research outputs into actionable marketing and communications strategies.
Identify, track, and activate all relevant audience touchpoints in alignment with the segmentation framework.
Track performance of campaigns and initiatives, providing insights and recommendations for optimization.
2. Brand Narrative & Content Development
Implementation of the organization’s brand narrative, messaging, and positioning.
Ensure effectiveness and consistency of messaging and content, tone of voice, and graphic charter across all channels and outputs.
Oversee content production (written, visual, video) in collaboration with external partners and internal teams.
Develop evidence-based content for more nascent, skeptical audiences, leveraging data, impact metrics, and research outputs to build credibility.
3. Digital Marketing & Communications
Optimize the organization’s digital presence, including website, email marketing (using HubSpot software), and social media channels.
Design and execute newsletter strategy and email marketing campaigns, including audience journeys and segmented sequences, in close collaboration with the CRM/HubSpot coordinator and the communities manager.
Coordinate with digital agencies and external partners to implement campaigns and monitor performance.
Support SEO/SEM, paid media, and analytics tracking where relevant.
4. Events, PR & Partnerships
Design and implement dedicated MarCom strategies for Hearth Summits (Global and Regional),covering pre-event, live, and post-event communications, and possibly other events as appropriate.
Work in close collaboration with Hearth Summit event teams to ensure MarCom operational strategy and implementation are fully aligned with event objectives.
Coordinate PR and media-related activities in collaboration with external partners.
Execute marketing partnerships and collaborations, ensuring alignment with brand and strategic goals.
Support initiatives such as ambassador or community engagement programs.
5. Performance Tracking & Optimization
Monitor, analyze, and report on marketing and communications performance across channels.
Track all strategy KPIs and audience touchpoints in alignment with the audience segmentation framework, providing regular performance reports.
Use data-driven insights to improve campaign effectiveness and audience engagement.
Support the completion and success of team OKRs.
Stay informed on marketing and communications trends to continuously improve approaches and tools.
6. Cross-functional Collaboration
Work closely with internal teams to ensure alignment and consistency in communications.
Collaborate with the Director and Lead to ensure initiatives contribute to broader organizational and movement-building goals.
Coordinate with external agencies, creatives, and partners to deliver high-quality outputs.
Serve as the operational bridge between audience research/insights and marketing execution, ensuring data-driven decision-making across all initiatives.
