Who are we?
We are a growing organization, providing universities with online tools to measure and improve sustainability knowledge among their students. Our vision is to mainstream sustainability knowledge worldwide. Our flagship tool, TASK™ (The Assessment of Sustainability Knowledge) is the first internationally recognized certificate on sustainability knowledge (the equivalent of the TOEIC for sustainability). As of today, 100 higher education institutions use TASK™ and over 100,000 students have completed the assessment.
The Sulitest movement is strongly supported by major national and international NGOs and organizations (i.e. the United Nations and the Higher Education Sustainability Initiative (HESI)) and has raised 1.5M€+ in 2022.
We are looking for a Marketing & Communications Officer to support the development of our marketing sales activities and deploy TASK™ within Higher Education Institutions worldwide.
Responsibilities
As part of the Sales & Marketing team, you will help us bring this vision to life by helping our message reach and influence more people. Your main mission is to increase the visibility of our expertise and brand within the Higher Education ecosystem. In other words, your responsibilities include:
1. CONTENT CREATION AND SOCIAL MEDIA MANAGEMENT (40%):
- Create and curate engaging content and communication assets (text, image, video, blog articles, press materials, pitch deck improvement, manage the editorial calendar, etc.)
- Plan and execute marketing campaigns around Sulitest's activities (participation in events, webinars…)
2. INBOUND MARKETING (30%):
- Execute content strategy, including blog writing, case studies writing and SEO optimization
- Ensure good tracking of our communication materials (UTM…)
- Continuous Improvement of our conversion rate through website optimization
3. COMMUNITY ENGAGEMENT (20%):
- Collaborate with the sales team to engage and nurture prospects, clients and partners
- Collaborate with our partners and clients to plan and execute communication campaigns
- ANALYTICS AND CONTINUOUS IMPROVEMENT (10%):
- Track, analyse and utilize key performance indicators (KPIs) for social media, website, medias community and content marketing initiatives for continuous improvement
