Context : complex BtoB sales :
- by nature : numerous stakeholder (dyeing mills, agents, brands) involving various ways of seeing the problem and the solution (designers, quality, manufacturing, CSR,...), technological product impacting the final product
- due to EverDye products maturity :
- product still evolving and not stabilized
- disruptive innovation whose impact must be proven/quantified
- adoption by the customer/stakeholder to be accompanied : requirement of strong involvement of Product team and Textile team @EverDye
Need : strong skills of coordination :
- Not just a sales person that would sell standardized and mature products
- Generating leads is not a priority.
- High need of lead on coordination and handling objections from any stakeholder
Mission :
- Direct report to the CEO who defines the commercial strategy
- Will assist the Codir in developing the business by
- Piloting the progress of the priority leads chosen by the Codir
- Updating the CRM tools
- Organizing any type of meetings with the prospects/customers : planning, agenda, minutes, report,...
- Coordinating any action required by customer projects progress
- If the strategy requires it, creating new leads according to a customer recruitment plan agreed by the Codir
- Will coordinate the development of the sales and marketing tools under the lead of the Codir :
- The CRM files/tools and related reports (incl. Automation based on AI)
- The marketing materials : leaflet, product sheets, product book, sales book,
- Will organize EverDye participation to events, fairs,...
