🏠 What Do We Do?
Born in 2021 from the desire to make cities less polluted and quieter, Electra is helping to shift usage towards electric mobility by tackling the main barrier: charging.
Electra is constantly innovating to make electric vehicle charging easier, with a network of fast charging stations (20 minutes on average) and a maximally simplified user experience.
Based in Paris, Lyon, Bordeau, Nantes, Brussels, Madrid, Zurich, Vienna, Munich, Milan and Amsterdam, Electra's teams aim to deploy a network of 15,000 fast charging points by 2030, proud to contribute to the energy transition in Europe.
In 5 years, we have:
Deployed +700 stations and over 4000 fast-charging points
Secured thousands of stations to establish Electra as a leader in the European market
Opened several offices in France and Europe
Raised over €1 billion in equity and debt financing from renowned investors and institutions
Joined the French Tech Next 40 and won the European Scale-up of the Year 2024 award
Assembled a team of over +250 talents… and this is just the beginning !
💼 Your Mission
Under Claudia, Head of Marketing, the main objective of your role is to implement growth strategies to optimize online visibility, to increase our user base, and to maximize conversion.
1. Be #1 when people look for charging stations
Define and scale the SEO strategy country by country, adapting it to each local market, leveraging AI to produce and localize content faster
Manage our SEO agency (Arkee) and editorial partner (On Track) to ship high-performing content on time
Make the app impossible to miss on the App Store and Google Play visibility, search ranking, and featured placements
Boost Electra's presence on navigation and map apps (Google Maps, Waze, Apple Maps) right where drivers are looking for a charger
2. Turn our owned channels into conversion machines
Website
Own website performance and user experience across all markets
Build and deploy new landing pages based on business needs (price comparison, feature highlights, badge ordering, etc.)
Continuously improve conversion performance
In-station
Drive in-station traffic to app usage
Test and evaluate new advertising formats (totem, screens, Electra Line, animations, games…) within stations
Manage the operations and logistics of the campaigns
3. Build the playbook and coordinate its implementation across 9 markets
Work directly with local Marketing managers to adapt and deploy organic growth initiatives in each country
Ensure consistency of execution while leaving room for local market specifics
4. Analyse results and build data-driven recommendations
Define the metrics and dashboards to track performance across all channels and markets
Turn insights into prioritised actions and continuously raise the bar on what good looks like
😎 Your Profile
3+ years in growth or digital marketing, with hands-on ownership of a channel
Fluent in French and English, you can brief an agency in France and align with a market lead in Germany without losing nuance
You are analytical and business-focused; you know how to use data to inform your decisions.
Multi-market experience is a plus, you know that copy-pasting a strategy across countries doesn’t work, and you enjoy figuring out what does
You use AI as a real productivity lever, not just ChatGPT for drafts, but workflows and automations that let you punch above your weight
You know how to steer agencies, sharp briefs, clear feedback, delivery on time
You ship, you don’t wait for the perfect brief, the perfect tool, or the perfect moment. You figure it out and move.
You have strong organizational skills to manage multiple campaigns and initiatives simultaneously.
⚡️ What Electra Offers You
A key role in a massive international rollout of Europe’s largest fast-charging network
Opportunities to grow across engineering, operations, and strategy
A collaborative and mission-driven environment
Real impact on the energy transition and the future of mobility
An attractive compensation package with fixed and variable components (evaluated and paid quarterly)
Brand-new offices in the 2nd arrondissement of Paris
2 days of remote work per week
Alan health insurance (50% covered by Electra)
Meal vouchers via Swile card (€10/day, 50% covered by Electra)
25 paid vacation days + 12 RTT (reduction of working time) days
SYNTEC collective agreement (including vacation bonus, additional leave for special occasions, etc.)
A quarterly company-wide event with the entire Electra team
Sustainable Mobility Package
Access to the company benefits platform (CSE) with numerous perks (culture, sports, etc.)
Access to a platform dedicated to mental health, supporting your well-being at work and beyond, including up to 4 sessions per year with certified practitioners, covered by Electra
Even if your profile doesn't match 100% of every criterion, we encourage you to apply. At Electra, we strive to create an environment where everyone feels comfortable, safe, and free to be themselves.
We are committed to equal opportunities and do not tolerate any discrimination based on religion, cultural background, nationality, gender, sexual orientation, age, or disability.
💚 We value potential, motivation, and a learning mindset just as much as experience. 🚀
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