Roles and responsibilities of the Product Director
The roles and responsibilities of a Product Director are many and varied. They must:
- Give priority to product strategies and objectives and develop a complete vision of how the product fits into the company's overall range.
- Oversee and encourage innovation and product design efforts, including research and development.
- Set financial targets for the product and analyse ROI (return on investment).
- Maintain strong relationships with customers and product users, understand their needs, and respond to their comments and complaints.
- Understand the competition, market and sector dynamics, and sector and market trends.
- Develop, communicate and manage the product plan, including how the product fits into the company's overall strategy.
- Ensure that the product meets quality standards and customer expectations.
- Work closely with the marketing, sales and customer service departments.
- Maintain relationships with suppliers and subcontractors to ensure quality standards, deadlines and budgets are maintained.
- Work with other departments, such as product development, technology, marketing and sales, to ensure alignment.
- Analysing market data and information to make quick and effective decisions on priorities and product strategy.
- Develop and maintain a data analysis system to monitor and evaluate product performance.
- identify opportunities for continuous improvement, innovation and new product development.
The Product Director is a key leader who can improve the success and performance of products and mar
Salary and career development of the Product Director
. The salary of a Product Director is generally very high and depends on the experience and skills acquired. In France, the average gross annual salary varies according to years of experience:
- 0 to 2 years: between €45,000 and €65,000
- 2 to 5 years: between €55,000 and €75,000
- 5 to 10 years: between €65,000 and €95,000
- 10 to 15 years: between €80,000 and €120,000
- Over 15 years: between €90,000 and €150,000
The career prospects for a Product Manager / Product Director are varied and include :
- Product line manager / director
- Product strategy director
- Project / Programme Director
- Sales Director
- Director of innovation and product development.
