Editor's roles and missions
A copywriter is responsible for producing high-quality, compelling content for a variety of platforms. The main tasks and responsibilities of a copywriter are as follows:
Research and analyze information for content writing;
Write, edit and revise content on a variety of topics and platforms;
Use research tools to gather information;
Conduct in-depth research to produce content that is both informative and interesting;
Ensure that content is appropriate and relevant to the target audience;
Ensure that content adheres to established guidelines and style standards;
Work closely with design, marketing and advertising teams;
Ensure compliance with deadlines and budgets;
Optimize content for SEO and digital marketing;
Develop cost-effective and innovative content strategies;
Monitor current trends and content performance;
Provide feedback and insight on client content;
Ensure compliance with company guidelines and policies.
A Copywriter / Editor must be skilled in writing and communication, possess a good knowledge and understanding of media, a command of digital tools and an excellent ability to work under pressure. In addition, they must be creative and results-oriented, with the ability to adapt to rapid change and work in a team.
Copywriter salary and career development
Copywriters are highly valued professionals in many sectors, contributing to the communication, promotion and dissemination of content. An editor's salary varies according to experience and skills. However, the average gross annual salary in France is between 30,000 and 50,000 euros. Here's a list of gross annual salary trends in France by years of experience for a Copywriter / Editor:
0 to 2 years: between 21,040 and 28,560 euros
2 to 5 years: between 27,120 and 36,160 euros
5 to 10 years: between 33,200 and 44,400 euros
10 to 15 years: between 39,280 and 52,320 euros
Over 15 years: between 45,360 and 60,240 euros
When it comes to career development, a copywriter can follow many different paths. Here are just a few of the professions to which a copywriter can aspire:
Director
Content director
Content analyst
Project manager
Digital marketing manager
