Roles and missions of the media planner
Media planners are responsible for planning and developing media strategies for the agency's clients. They work closely with the agency's commercial and creative departments to ensure relevant and effective communication for the client. Their main responsibilities and missions include:
Assessing the market and performing data analysis to identify opportunities for the client;
Develop and implement innovative and effective media plans and strategies;
Evaluate and monitor results of media strategy and plan;
Manage the budget and time allocated to each campaign;
Conduct media research to identify appropriate sources and content;
Establish and maintain professional relationships with editors, broadcasters and advertisers;
Develop presentations to explain strategies and campaigns to clients and other members of the agency;
Review current industry trends and developments;
Provide advice and recommendations on media strategies;
Participate in meetings and workshops with agency members and clients;
Ensure that media campaigns comply with current rules and regulations.
The media planner must be well-informed about the latest media trends and technologies, be attuned to customer needs, and be able to react quickly to market changes and developments. He/she must also possess excellent business and interpersonal skills, as well as a good command of technological tools.
Salary and career development for media planners
The salary of a media planner is a topic of frequent discussion, as this is an increasingly sought-after profession. Depending on experience, here's an overview of the gross annual salary for a media planner in France:
0 to 2 years: between 24,000 and 36,000 euros
2 to 5 years: between 33,000 and 45,000 euros
5 to 10 years: between 40,000 and 60,000 euros
10 to 15 years: Between 45,000 and 70,000 euros
Over 15 years: Between 50,000 and 75,000 euros
Media planners are specialists in the analysis and planning of advertising campaigns. Their mission is to optimize advertising campaigns and develop strategies to achieve their objectives. They may also be called upon to study and implement customer acquisition and loyalty strategies. Here are five possible career paths for a media planner:
Web marketing manager
Communications manager
Project manager
Data management manager
Data analysis manager.
